Okay, okay, I get it. Bad joke. Anyhoo...rumors over the last year or so have trumpeted the return of the original Schlitz formula. Not the once humorous malt-likka-bulls but plain, old fashioned beer. This relic of American brewing effectively died out in the 1970's so the authors really have no clue what to expect once it makes more than a regional impact(as of today's post, the new/old Schlitz is only being sold in select cities) but along with the long dormant and now resurgent, beloved Lowenbrau, I do plan on trying it for shits and giggles. Hopefully Pabst's designs on bringing Schlitz back to the modern drinker will not disappoint.
Given the disgraceful state of American beermaking...what with traditional powers being sold to overseas interests, it is fine to see some patriotism returning to the macrobrew game. Apparently the recent incarnation of Schlitz was the result of interviewing old brewers and employees of the original brewery, although this writer is firmly convinced it also involved bribes, animal husbandry, and sorcery.
By the way, the model in the advert there looks somewhat like Scarlett...provided that the reader buys into the evident farce that she is pouring beer, rather than guzzling it down her drinkhole.
That old chestnut. Yes I have been awaiting their return since hearing about it last year. I'll sample their product as soon as it is available.
ReplyDeleteIt does look like Scarlett!
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